This report supplies information on the Payment cards Italian market and its competitors: market trends, SWOT and key success factors analysis, major companies performance indicators (total turnover, sector specific turnover, market shares and export quotas), business prospects and trends. http://www.bharatbook.com/market-researc…
This report provides an analysis of the payment card market.
- Product: payment cards are an electronic payment instrument used as a replacement for cash.
- Function: their main function is payment. Financing is also an important feature and is possible thanks to revolving credit cards.?
- Clients: cards are used by retail clients, mainly comprised of families and small businesses, and corporate clients.
- Market to Market
- Debit cards: classic debit cards which allow the holder to withdraw cash and make payments on national and international networks;?
- Prepaid cards: rechargeable or disposable prepaid debit cards;?
- Charge cards: allow the holder to defer repayments, generally made at the end of each month;
- Revolving/option credit cards: credit cards that allow for repayments to be made in monthly instalments (revolving credit cards) or a choice between lump sum and revolving repayments (option credit cards).
The following is also analysed:?
- card issuing: credit card issuing and related transactions;?
- card acquiring: merchant agreements to manage payment authorisation for credit card use at POS.
In addition to credit card issuers, international payment networks are also examined.?Amongst the payment networks, Visa, Mastercard and China Unionpay operate under a 4 party system, in which issuing and acquiring are not performed by the network company but by independent and generally separate parties; acquiring involves management of the POS, whereas issuing varies according to the card used by the holder for the individual purchase.?
Diners and American Express, on the other hand, operate under a 3 party system in which the network company also performs issuing and acquiring activities (the other two parties are the cardholder and the merchant).?
The analysis does not include cards issued directly by producers of goods and/or services that may be purchased directly via the card itself, referring to a single item or the limited sum of goods and services sold to the issuing company.
In order to draw up the Competitors report, the Databank method foresees the screening of the main realities of the sectors and various one-to-one interviews with the selected players. All this is then completed via:
- the gathering of information questionnaires that are filled out by the main companies on an annual basis;
- the checking of the gathered information by a sector expert, using a verification system that guarantees maximum reliability and consistency;
- the processing of information belonging to the Cerved Group about Italian economic realities.
The strategies and performances of the largest players in each sector are looked at in dept in the Competitors report. In all the cases in which a specific source is not indicated, the information published in the report must be intended as extracted and processed from the Cerved Group’s proprietary information. Each sector addressed in the Competitors products may be the subject of a dedicated presentation in the company or developed during a training course on the same subject.
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Payment cards in Italy