Bharat Book Bureau

Bharatbook added a new report on “Tomorrow’s clothing retail: sectors, markets and routes – forecasts to 2016” which gives in-depth analysis and forecast on Clothing retail sector market.

Tomorrow’s clothing retail: sectors, markets and routes – forecasts to 2016

Following on from recent report predicting tomorrow’s apparel manufacturing industry, this sister title looks at tomorrow’s clothing retail market. This think-piece report is about the whole of clothing retail, now and in the future. It is an analysis of where the consumers’ money will be spent. ( )

Accordingly, it has been split into broad price, merchandise and geography segments. These are:

* Price (luxury; mass; value).
* Merchandise (women’s outerwear; women’s underwear; menswear; childrenswear; accessories).
* Regional geography (North America; Western Europe; Japan; Middle East; BRICs).

The main question that the report poses is whether the financial crises of 2008-2010 have created a paradigm shift in the behaviour of consumers, retailers and brands, in what is now a differently constructed business and political world.

Extract: Retailers’ behaviours have been erratic, not to say schizophrenic since October 2008. In turn, we witnessed:

* an immediate reaction to dramatic falls in demand by a wave of offers;
* a realisation that SS09 would be heavily overstocked;
* a savage reduction in purchases for AW09;
* a ‘play it safe’ merchandise choice approach to SS10;
* for AW10 some have prepared for recovery; others have banked on double dip recession.

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Related Reports :

Retail Futures Q2 2010: Clothing

Clothing and footwear retail market in Central Europe 2010


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