Bharat Book Bureau

Identifying the significance of 3G launch, Impact of mobile content & emerging issues in India & South Asia
To be held on 22 Jul 2010 to 23 Jul 201 ITC Sheraton Hotel, Saket, New Delhi, India

Key Speakers Include:
Robindhra Mangtani, Senior Director, GSMA
TV Ramachandran, Resident Director, Regulatory Affairs & Govt.Relations, Vodafone
Shyam Prabhakar Mardikar, Senior Vice President – Network Services, Airtel
Pradeep Dwivedi, SVP- Marketing & Product Management, TATA TELESERVICES
RN Padukone, Principal General Manager, Corporate Planning & Monitoring,BSNL
Randeep Raina, Head 3G, Nokia Siemens Networks
Chandan Ghosh, Head Long Distance & Operations (Carriers & Enterprise Business)
L.V. Sastry, Head – Enterprise & SMP, Aircel
R. N. Prabhakar, former member, Telecom Regulatory authority of India (TRAI)
Sumnesh Joshi, Dy. General Manager, BSNL
Ajay Ranjan Mishra, Global Head of Innovation Managment & BD, Nokia Siemens Networks
P.V.Acharya, Executive Director, C-DOT
Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular
Ranjan Anshuman, Head – VAS, Technology & Innovation, Virgin Mobile India
Ravi Gandhi, Head/VP/GM-Corporate Planning/Strategy,Airtel
Satya N Gupta, Chief Regulatory Advisor, BT Global Services-SAARC Region
Vijay Madan, Former Execuitive Director & Chairman Board of Directors, C-DOT
Anil Prakash, Secretary General, ITU-APT Foundation of India, Secretary General, IPTV India Forum
Jasmeet Gandhi, Head- services marketing and devices OPM, Nokia
Sridhar T. Pai, CEO, Tonse Telecom
Rajesh Chharia, President, ISPAI (Internet Service ProvidersAssociation of India)
S.N. Zindal, Former Director General, ACTO
Deepak Halan, Group Business Director, IMRB International

3G Summit 2010
22nd – 23rd July 2010,
New Delhi, India

Conference Info:
India is the fastest growing cellular market in the world. With ever rising cellular subscribers, voice is increasingly becoming a commodity. It is estimated that near 550 million people use mobile phones in India. Despite the global slow down, the industry saw its subscriber base going up by 170 million last year, indicating that the boom is here to stay and probably grow larger. India, being one of the biggest international markets, can greatly drive adoption of 3G services as it continue to see the highest growth rates in mobile adoption. ( The release of higher frequency spectrums in 3G allows for the development of new technologies and applications. Services like MMS, video conferencing, gaming, GPS, m-Commerce applications like online shopping through 3G terminals, instantly arranging meetings based on applications like calendar synchronization, white board applications that can recognize several languages in handwriting, searching any store/outlet in the city through a 3G terminal, and remote home monitoring systems would be commonplace in a few years after the launch of 3G services. There will be huge demand for mobile number portability, presence and instant messaging, mobile TV and convergent communication which would be consumer centric services. These applications offer considerable potentials for an improved life quality – and some fun.

3G subscribers account for around 13% of all mobile subscribers worldwide. It is estimated that 3G mobile subscribers in India will reach 90 million and the annual 3G device sales will reach 81.3 million by 2013. As 3G adoption accelerates, 3G carriers, handset manufacturing, infrastructure equipment makers, semiconductor OEM’s, and 3G application providers stand to gain. The convergence of entertainment, telecommunications, software, and data services is all happening at the mobile device and the various stakeholders in each of those ecosystems stand to gain. In India, Intense tariff wars shook the industry due to overcapacity, causingmyriad problems for operators. For operators, ARPU started declining further, and network congestion increased. These factors have pushed carriers to consider alternative revenue generating opportunities, and they are responding by offering more data services and QoS made possible by 3G technology. In Japan, where there is 87% 3G penetration–almost 45% of the average revenue per user (ARPU) is generated from data services. Compare that to the USA with about 37% 3G penetration–which on average has 28% data service ARPU. This shows that there is still an untapped market for data services which will be further tapped with increased 3G adoption.

By 2013, 3G service revenues are expected to generate $15.8 billion, accounting for a share of 46% in overall wireless service revenue. Due to the 52% contribution made by the replacement market, annual sales of 3G devices are projected to reach 81.3 million by 2013. Correspondingly, the annual 3G device revenues are expected to increase to $11.2 billion, with 59% coming from high-end handsets. The Average Revenue Per User (ARPU) from these services will rise from the present 9% to nearly 23%. It is clear that the coming years are very significant for the Indian telecom industry, but not without challenges. The challenges are numerous but the opportunity is far bigger. With the 3G is all set to roll out, and with around 10 million mobile subscribers being added every month, including 3 million rural subscribers, the Indian telecom sector is at the heart of the socio-economic transformation of the country!

This event will gather representatives from leading operators, service providers, handset manufacturers, content developers, regulators, analysts, consultants, game makers, music, mobile imagery,WAP and streaming audio & video to address the key issues of the technology.

It is with great pleasure that we invite you all to the “3G SUMMIT-2010” and wish you all the very best.

Key Themes Discussed at this conference:

* Evaluating 3G launch & developing marketing strategies to achieve optimum future revenue in India & South Asia
* Business opportunities from convergence and next generation technology
* Considering alternative revenue generating opportunities (to the declining voice revenues)
* Analysing the new investments towards infrastructure & technology solutions
* Focusing to provide more services and improved QoS to increase ARPU
* The importance of outsourcing tasks such as provisioning, implementation, configuration, support and ongoing operations.
* Impact of mobile data services on revenue (with the use of high-speed mobile networks)
* Forecasting the market value for mobile entertainment
* What will be the future market size of 3G handsets?
* Evaluating the market dynamics for operators and equipment vendors
* Plethora of converged services to the consumer that blend data, voice and video.
* Analysis on the regulatory issues faced in the Asian telecom market.
* Which are the markets or vendors flourishing due to the rapid uptake of 3G in global market?

Who Should Attend:

CEOs, CIOs, CTOs, VPs, Directors, Heads, Managers of: Fixed-line operators, Internet Service Providers, Regulators, Investors, Telecoms solution vendors, Content providers and more from :

Cellular Service Providers – GSM & CDMA·, Content Aggregators, Content Owners, DOT, DIT, Ministries & Regulatory, Entertainment & Electronic Media, Handset Manufacturers – GSM & CDMA, Mobile Internet Applications & Solution Developers, Multimedia Service Providers, Next Generation Content Solution Providers, Portal Providers, Security Providers, Service Organisations, Smart Card Manufacturers, Software Developers, System Integrators, Telecom Associations & Regulators, Telecom Service Providers, VAS Consulting and Research Organisations, VAS Technology & Platform Companies, Venture Capitalists

Why should you attend:

3G Summit 2010 – “Identifying the significance of 3G launch and the impact of mobile content & emerging issues in India and South Asia”

Get more from the event, with a broader scope bringing the whole communications value chain together. Enjoy and make the best out of our dedicated networking drinks time meet the leading international vendors showcasing the technology of tomorrow in the co-located exhibition. Expand your knowledge of the latest business models and technologies in the high-level conference.

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