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Product Insights: Bakery and Cereals in Brazil

This report forms a part of the newly introduced product series titled “Product Insights”. It aims to provide analysis to clients on the new product launches across various industry sectors. ( )


* Examines new product launches in the Brazilian bakery and cereals market, segmented by key categories
* Contextualizes Brazil in the new product launches globally
* Identifies the key players in the market leading the new product launches
* Provides an analysis on the new product launches by leading flavors, claims, packaging and price points


Globally, Brazil ranked 12th in terms of the number of new products launched in the bakery and cereals market in 2009.

Around half of the new product launches were in the cookies category alone. Cakes and pastries was the second most popular category, contributing to about 25% of new product launches.

In 2009, chocolate emerged as the most popular flavor/fragrance among all new bakery and cereal products launched in Brazil, while plastic was the most popular packaging material.

Reasons to Purchase

* Assess product innovation trends in your market
* Learn from successful new product launches

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