Bharat Book Bureau

Bharatbook added a new report on “Online Travel Market in China 2010” covering one of the emerging sectors in China. The report is part of Travel and Tourism Industry series.

Online Travel Market in China 2010

The online travel segment is growing faster than the offline segment. The online travel market has been growing at a CAGR 24%. Growth in this sector is being propelled by increasing internet penetration and growing discretionary spending of consumers. ( )

The report begins with a market overview section which discusses the market size and growth. It analyzes the online travel market value chain as well as the business models adopted by players. An analysis of the drivers influencing the industry growth includes increasing internet penetration, growing discretionary spending of consumers, rising credit card holders and changing consumer lifestyle and growth in tourism. The key challenges identified are regulatory framework and reduction of agent fees by airlines.

The report discusses the current market trends as players widen their service offerings, players coordinating with online communities, growing PE investments, joint ventures and acquisitions and change in revenue structure of the online travel companies.

The competition section provides an overview of the competitive landscape of the market with the market share of players. A service matrix has also been provided. It also includes brief profiles of the major players which incorporates their financials and business highlights.

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