Bharat Book Bureau

Pharmaceutical Lifecycle Management : Strategy Selection and Execution

Dedicated exclusively to lifecycle management activities, this all-in-one study shows teams how to develop a comprehensive strategy that will fend off branded and generic competitors. Master the key factors that impact LCM strategy-setting and execution, including: ( )

* Senior management buy-in
* Adequate resources
* Cross-functional communication

Empower Lifecycle Management
Lifecycle management strategies providing the greatest financial benefit require several years of planning – but getting beyond short-term thinking is difficult. Build collaborative relationships among marketing, clinical, LCM and other stakeholders to balance short- and long-term objectives.

Establish a dedicated LCM team
Create a centralized team to be the authority on all things LCM so that you can streamline and clarify priorities. Examine several companies’ LCM structures and learn how structure can bolster leadership and communication.

Choose the right tactics
Understand what LCM leaders consider when setting strategies and how they prioritize LCM goals. Metrics include teams’ cost information. Gauge the effectiveness and track the timelines of 11 different LCM strategies and tactics using in-depth benchmarks. Use our data to track ROI on individual tactics and strategies.

Track ROI to ensure buy-in and secure resources
With so many factors impacting LCM – and some tactics not showing results for a long time – proving ROI is a significant challenge. Discover how some teams are measuring and communicating ROI to build support for and justify LCM efforts.

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Related Reports

Pharmaceutical Product Lifecycle Management 2010-2020

Pharmaceuticals: Global Industry Overview


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