Bharat Book Bureau

Product Insights: Confectionery in China


This report forms a part of the Datamonitor”s newly introduced product series titled “Product Insights”. It aims to provide analysis to clients on the new product launches across various market categories.


*Examines new product launches in the Chinese confectionery market, segmented by key categories

*Contextualizes China in the new product launches globally

*Identifies the key players in the market, leading the new product launches

*Provides an analysis on the new product launches by leading flavors, claims, packaging and price points


Globally, China ranked sixth in terms of the number of new products launched in the confectionery market in 2009.

Majority of products were launched in the sugar confectionery category, followed by ”cereal bars”.

Chocolate emerged as the most popular flavor/fragrance among all new confectionery products launched in China and plastic emerged as the most popular packaging material among new products launched in the market. Category-wise, sugar confectionery witnessed the most product launches priced below CNY10.

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*Assess product innovation trends in your market

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