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Bharatbook added a new report on “Whiskey (Whisky) in Brazil to 2014 (Spirits)” provides data in PDF format which contains information on the report which is comprehensive resource for market,segment level, volume, distribution share and company.

Whiskey (Whisky) in Brazil to 2014 (Spirits)

This databook provides key data and information on the Whiskey (Whisky) in Brazil (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods. ( )

Scope -Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data. Category level company and brand share as well as distribution share information for 2007 and 2008 Highlights – The whisk(e)y category was valued at BRL2,801m ($1,527.5m) in 2009, representing a CAGR of 8.3% since 2004. By the end of 2014, the whisk(e)y category will be worth BRL4,113.7m ($2,243.3m), with an expected CAGR of 8% between 2009 and 2014. The whisk(e)y market volume totaled 37.4 million liters in 2009, representing a CAGR of 7.2% since 2004. By the end of 2014, the whisk(e)y market will total 48.4 million liters, with an expected CAGR of 5.3% between 2009 and 2014.

The whisk(e)y market was led by Scotch whisky (representing 87.8% of the total value) followed by other whisk(e)y and Canadian whiskey, with a 10.2% and 1% market share, respectively. American whiskey and Irish whiskey constitute the remaining segments with a 0.7% and 0.3% market share, respectively. Pernod Ricard is the market leader with a 32.5% share of the market.
Reasons to Purchase – Design effective marketing and sales strategies by identifying key market categories and segments. Identify key players within the market to plan lucrative M&A, partnerships and agreements

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