Bharat Book Bureau

The toy industry in India is a late starter. The size of the Indian toy industry is about Rs.4000 crores of which Rs.1500 crores of revenue is generated by the organized sector while Rs.2500 crores generated by the unorganized sector. The Indian toy industry is characterized by small-scale establishments and is highly labour intensive.

After removal of Quantitative Restrictions, the imports of toys increased to US$ 31 million in 2000-2001. In 2003, the estimated global market of toys was around US$ 85 billion and the Indian toy industry can try to garner a sizeable share of the world market provided they are based on the latest technologies and are properly marketed for effectively competing in the emerging global market. ” market research reports ”

In Indian Toys & Retail Industry manufacturers typically cater to the institutional buyers directly whereas for the retail market they use intermediaries (trade channels).

Table of Contents:

Executive Summary
Industry Overview
Toys & Games industry in India
Market Segment
Market Structure
Market share & Competition Situation
Top Players
Key Drivers
Key Challenges / Barriers
Key Success factors
Distribution Structure in Indian Toys & Games Industry
Retail Market Model
Cost to Market
Market Entry Strategy
Institutional Market Model
Cost to Market
Regulatory Advantage & legal frameworks
Recent Mergers & Acquisitions
Activities in the Industry
Industry SWOT
Market forecast with Macroeconomic assumptions
List of Industry Associations
Lists of Graphs and Tables

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