Bharat Book Bureau

India is the second largest two-wheeler market in the world. Two-wheeler sales are growing stupendously in the country. Of the total automobiles sold in the country in 2010 -11, 76% were two-wheelers, showing their high demand due to convenience, affordability and efficiency. Segment-wise, motorcycles dominate the two-wheeler market and have attained the highest growth rate in recent past. The other reason for why two-wheeler manufacturers are flocking to the country is the excellent R&D and design services it provides.

Increasing use of high-end software in auto designing and R&D has made the Indian auto majors leverage the software prowess of the country and gain an edge over their competitors. So foreign players also want to capitalize on this expertise to gain competitive advantage and expand their bottom lines. Presently, India is a largest market for motorcycles with low engine displacement (entry level bikes) as they offer good fuel economy and are cost-effective too. Motorcycle sales have been growing phenomenally since past many years in the country but the future will see some restructuring. ” market research reports ”

Though motorcycle sales will keep growing impressively but the major surprise will come from scooter segment. The major two segment of two wheeler market shows a huge growth prospects for the automobile manufaturers presently and in future also.

Table of Contents :

Executive Summary
Industry Overview
Macroeconomic Overview
Demographic Overview
Historical Analysis
Future Outlook
Indian Two-wheeler Market
Market by Segment
Dealer and Service Network
Why are Two Wheelers so popular in India?
Trade Scenario
Future Outlook
Why Foreign Players Should Enter India?
Shooting Demand for Executive & Premium Segment Bikes
Restructuring – M&As, Consolidation, Deals
Rural Market Emerging as Major Consumer Segment
Well-established Auto Component Industry & Automotive Clusters
R&D and Design Base

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