Bharat Book Bureau

On October 4, 2011, Apple’s new CEO Timothy Cook unveiled a new iPhone, dubbed the iPhone 4S, instead of the long-anticipated iPhone 5. On October 6, 2011, Apple announced another shocking news about the death of its former CEO Steve Jobs. http://www.bharatbook.com/detail.asp?id=216370&rt=Apples-iPhone-4S-Strategy-and-its-Implications-for-Future-Smartphone-Development.html

While Apple received tremendous market criticism at the beginning of the iPhone 4S launch, the passing of Steve Jobs also dropped a bomb to the mobile communications industry worldwide. This report offers insights into the recent two incidents of Apple, iPhone 4S strategy and Steve Jobs’ recent demise, and their implications to the future Smartphone development. market research reports

Table of Contents:

1. Incident One: the Release of iPhone 4S
1.1 iPhone 4S Features and Specs
1.2 Apple’s Strategy with iPhone 4S
1.2.1 Teaming up with More Telecom Operators
1.2.2 Product Positioning and Pricing
1.2.3 Focusing on Bettering User Experience in Lieu of Spec Upgrade
2. Incident Two: the Death of Steve Jobs
MIC Perspective
Appendix

List of Topics

Background introduction, including features and specs of iPhone 4S, iPhone 4 and flagship models released by Apple’s major rivals, as well as Apple’s strategy with iPhone 4S, such as teaming up with more telecom operators and product positioning and pricing

Impacts brought by the death of Steve Jobs on Apple, touching on the roles of Timothy Cook and Jonathan Ive

Analysis of iPhone 4S strategy in the Smartphone market, covering both high-end and value-line model segments, and Apple’s relationship with supply chain manufacturers

Companies and organizations analyzed or mentioned in the report include: Apple, AT&T, China Telecom, Exxon Mobil, HTC, Samsung, Sprint

List of Figures

Figure 1 Quarterly Sales Volume of iPhones by Model Number, 3Q08-2Q11
Figure 2 Organization Chart of Apple

List of Tables

Table 1 Benchmarking Between Specifications of iPhone 4S, iPhone 4, Samsung Galaxy S2, and HTC Sensation
Table 2 Package Prices of iPhone Models, October 2011

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