Bharat Book Bureau

Strong market growth in BRIC countries
In its latest “BRIC B2C E-Commerce Report 2011”, Hamburg-based market research firm analyzes B2C E-Commerce in Brazil, Russia, India and China. In addition to revenue figures, competitors and product categories, the report features internet user statistics, online shoppers and recent trends.

• B2C E-Commerce sales in Brazil in the first half of 2011 were higher than the sales recorded during the
whole year of 2008. “Appliances” were one of the best-selling product category in B2C E-Commerce in the
first half of 2011, followed by “Computers” and “Health, Beauty and Medications”.
• In 2010, Moscow and St. Petersburg were the most important areas for B2C E-Commerce in Russia,
accounting for approximately 60% of total online sales.,, KupiVIP and are
leading B2C E-Commerce players.
• The number of Indian Internet users is expected to reach more than 230 million in 2015, accounting for
almost 20% of the total population. “Computer Software“ was the retail subcategory with the highest
audience reach in India in March 2011, followed by “Consumer Electronics“ and “Computer Hardware“.
• Chinese shoppers are very enthusiastic about online shopping. As a result, the number of online shoppers is
expected to increase to more than 300 million by 2015. Convenience and good deals are most frequently
cited as the advantages of online shopping in China. industry analysis reports

About our Reports
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Table of Contents:
1. Management Summary
2. Trends
– B2C E-Commerce Trends in Brazil, 2011
– Average Time spent Online, by Country, in Hours per Month, May 2009 & May 2010
– Most popular online Activities in Brazil, in %, first Half 2011
– Number of online Purchases made in Brazil, in %, first Half 2011
– Average Ticket Size in B2C E-Commerce in Brazil, in BRL, 2007-2011f
3. Sales
– B2C E-Commerce Sales in Brazil, in BRL billion, 2007-2011f
– B2C E-Commerce Sales in Brazil, in BRL billion, first Half 2007-first Half 2011
– Share of B2C E-Commerce on total Retail Sales in Brazil, in %, 2007-2011f
5. Products
– Leading Product Categories in B2C E-Commerce, in % of total Share, first Half 2011

For more information kindly visit :
BRIC B2C E-Commerce Report 2011


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