Bharat Book Bureau

Consumer Attitudes & Online Retail Dynamics in Russia’ provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of latest best practice in online retail site design. Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and the key drivers of this market in the future.

This report is the result of ICD’s extensive market research covering the online retail industry in Russia. “Consumer Attitudes & Online Retail Development in Russia” provides the magnitude, growth, share, and dynamics of the online retail market and is an essential tool for companies either active in this sector or which are seeking to target this channel. The report provides core insights into consumer behaviour and highlights the latest online trends and their impact on online product sales. Core data sets give both historical context and a view into the future – providing data from 2005 through to 2015 and allowing marketers to update their strategic planning and fill gaps in their knowledge about this rapidly evolving channel. research report

By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report also provides insights and ideas about how best to approach growing online sales for your business. Together these three core elements; market dynamics, consumer understanding and best practice examples will allow readers to easily understand the nature and development of online retail in Russia and provide insight into how best to exploit the opportunities in the market.

The report analyses online consumer behaviour, market dynamics and best practice approaches to online retail in Russia. In particular, core market data sets cover 8 product groups and 25 individual product markets within Russia.

This report provides readers with unparalled levels of detail and insight into the development of online retail sales within Russia:
– Understand consumer behaviour and online trends in Russia
– Understand which products will be the major winners and losers in the coming years
– Assess the impact of economic recession and recovery on market growth
– Learn from best practice approaches outlined in the case studies of leading online retailers
– Improve market and strategic planning using highly granular, forward-looking market data

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Consumer Attitudes & Online Retail Dynamics in Russia


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