Bharat Book Bureau

Packaging Industry Outlook in Turkey: Market Size, Key Trends, Drivers and Challenges to 2016

Despite the European Union’s sovereign debt crisis, the Turkish economy surpassed expectations and grew by 8.2% during the third quarter of 2011. The Turkish packaging industry is the third-fastest-growing in the world, and registered an impressive compound annual growth rate (CAGR) of 7.65% during the 2007–2011 review period to reach a value of US$8.13 billion in 2011.

This growth was mainly driven by the large demand for packaging exports from foreign countries, in addition to a minor contribution from the domestic market. Domestic companies have a large presence in the Turkish packaging market, with several domestic companies having considerable market shares in the industry. However, some foreign companies have begun to operate in the paper and board category, and have expanded their market presence. Flexible plastic is one of the largest contributors to the packaging industry, and has driven overall packaging industry growth with a considerable increase in value, at a CAGR of 11.76% during the review period.


* The report provides top-level market analysis, information and insights on the Turkish packaging industry, including:
* Current, historic and forecast values and trends for the Turkish packaging industry, including individual categories
* Comprehensive, country-specific analysis of the industry’s market attractiveness, covering key trends and drivers, Turkey’s competitive landscape and benchmarking with other key markets
* Description and analysis of the packaging categories and end-user markets for the overall packaging industry
* Porter’s Five Forces Analysis of all individual categories and the overall packaging industry


* This report provides a comprehensive analysis of the packaging industry in Turkey:
* It provides historical values for the Turkey packaging industry for the report’s 2007–2011 review period and forecast figures for the 2012–2016 forecast period
* It offers a detailed analysis of the key categories in Turkey’s packaging industry, along with market forecasts until 2016
* It details the different macroeconomic factors affecting the packaging industry in Turkey
* It covers an exhaustive summary on the key trends and drivers affecting the end-user markets in packaging
* Using Porter’s industry-standard “Five Forces” analysis, it details the competitive landscape in Turkey for the packaging industry
* It outlines the current regulatory framework in the industry

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