Bharat Book Bureau

Thailand: Tourism covers the overview of the global, Asia-Pacific, and Thailand tourism industry, as well as the tourist arrivals, tourism agencies, niche tourism markets, awards and accolades, and tourism policies and strategies in Thailand. It also covers the market trends and outlook, performance of ASEAN market, traveling pattern of tourists, accommodation supply analysis, and forecast on Thailand’s travel and tourism, plus the comparative matrix and SWOT analysis of the leading players: Minor International PCL, Central Plaza Hotel PCL, The Erawan Group PCL, and Dusit Thani PCL.

Executive Summary
Thailand’s tourism industry recorded a 12.63% year-on-year growth in international tourist arrivals to 15.94 million arrivals in 2010. This represents a recovery from 2009, when arrivals declined to 14.15 million amid the global economic downturn and domestic political unrest. East Asian and European tourists represented the largest share of arrivals to Thailand in 2010, accounting for 51.2% and 27.9% of the total arrivals, respectively. The key tourist generating markets were Malaysia, China, Japan, United Kingdom, and Korea. http://www.bharatbook.com/market-research-reports/travel-and-tourism-market-research-report/thailand-tourism-industry-1h11.html

The Tourism Authority of Thailand (TAT) estimates that international tourist arrivals will reach 18.86 million in 2011, which would be Thailand’s highest number of arrivals to date. In order to maintain this growth momentum, tourism agencies have engaged in aggressive tourism recovery marketing campaigns as well as capitalized on niche markets to attract more quality tourists to visit Thailand. Meanwhile, tourist expenditure was estimated at USD 20,570 million in 2010, contributing 6.5% to GDP. It is expected to increase to USD 22,482 million in 2011. business research

Boosted by improved economic conditions and increases in tourist numbers, majority of the leading tourism and leisure companies in Thailand reported positive growth in total revenues in 2010 due to improved hotel and restaurant business performance.

Table of Contents:
1. Industry Profile
1.1 Global Overview
1.2 Asia-Pacific Overview
1.3 Thailand Overview
1.4 Tourist Arrivals
1.4.1 East Asia
1.4.2 Europe
1.4.3 South Asia
1.4.4 The Americas
1.4.5 Oceania
1.4.6 Middle East
1.4.7 Africa
1.5 Tourism Agencies
1.5.1 Tourism Authority of Thailand (TAT)
1.5.2 Ministry of Tourism and Sports (MOTS)
1.5.3 Tourism Council of Thailand (TCT)
1.6 Niche Tourism Markets
1.6.1 Spas, Health and Wellness
1.6.2 Meditation Centers
1.6.3 Medical Tourism
1.6.4 Long-Stay Retirees
1.6.5 Golf Tourism
1.6.6 Film-Making
1.7 Awards and Accolades
1.8 Tourism Policies and Strategies

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Thailand Tourism Industry 1H11

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