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Pet owners and the extensive pet industry that they support (everything from veterinarians to pet food to pet toys to pet supplements) have long been a backbone of the American retail landscape. In the all-new report, Dog Population and Dog Owner Trends, Packaged Facts focuses on the population of pet dogs, dog owner demographics, and dog owner psychographics in the U.S. market. http://www.bharatbook.com/market-research-reports/retail-market-research-report/dog-population-and-dog-owner-trends.html

The report offers a present-day and historical analysis of dog owners, examining trends pertaining to the segments’ financial, household, regional, ethnic, and generational composition, as well as trends stemming from dog owner attitudes about advertising, the environment, health, and the internet. Marketing Research

Chapter 1: Executive Summary
Research Methodology
Dog Ownership Rates Projected to Approach 40% in 2012
Table 1-1: Projected Pet Dog Population, 2012 (percent and number of U.S. households)
Mixed News in Recent Trends
Dog Ownership Rate Continues to Climb
Overview of Pet Dog Population and Pet Care Characteristics
Table 1-2: Distribution of Dog Population by Age of Pet, 2012 (percent of U.S. dog owners)
Table 1-3: Size (Weight) Patterns for Pet Dog Population, 2012 (percent of U.S. dog owners)
Table 1-4: Indoor/Outdoor Patterns for Pet Dog Population, 2012 (percent of U.S. dog owners)
Dog Owners Are More Likely to Have Multiple Pets
Younger Adults and Dog Ownership
Boomers Are Still Redefining Industry Potential
Pet Pendulum Continues to Shift to Households Without Kids
Latinos Are Catching Up to Dog Ownership Norm
Dog Ownership Rate Is Increasing in Most Populous States
Especially for Dogs, Pet Owning Rises with Household Income
Pet Spending Has Stabilized
Table 1-5: Level of Dog Owner Agreement with Statement: “I Am Spending Less on Pet Products These Days Because of the Economy,” 2012 (percent)
Topline Psychographics from Packaged Facts Pet Owner Survey
Table 1-6 Level of Dog Owner Agreement with Statement: “My Pet Has a Positive Impact on My Physical Health,” 2012 (percent)
Dog Owners Are Above Average in Internet Activities

Chapter 2: Overview of Dog and Pet Ownership
Dog Ownership Rates Projected to Approach 40% in 2012
Table 2-1: Projected Pet Dog Population, 2012 (percent and number of U.S. households)
Recent Pet Ownership Trends
Table 2-2: Household Penetration Rates for Selected Dog- or Cat-Owning Classifications: 2006 vs. 2011 (percent of U.S. households)
Table 2-3: Change in Pet Market Consumer Base: Number of Dog or Cat Owners, 2006 vs. 2011 (U.S. dog- or cat-owning households)
Table 2-4: Household Penetration Rates for Selected Pet-Owning Classifications, 2007-2011 (percent of and number of U.S. households in millions)
Overview of Pet Dog Population and Pet Care Characteristics
Table 2-5: Distribution of Dog Population by Age of Pet, 2012 (percent of U.S. dog owners)
Table 2-6: Size (Weight) Patterns for Pet Dog Population, 2012 (percent of U.S. dog owners)
Table 2-7: Indoor/Outdoor Patterns for Pet Dog Population, 2012 (percent of U.S. dog owners)
Table 2-8: Summary of Annual Veterinary Care for Pet Dogs, 2012 (percent of U.S. dog owners)
Trends in Multiple Pet Ownership
31% of Pet Households Keep Multiple Types
Figure 2-1: Ownership of Multiple Pets, 2011 (percent of pet-owning U.S. households)
Table 2-9: Multiple Pet Ownership in the United States, 2007 vs. 2011 (percent of pet-owning households)
Dog-Owners as Multiple-Pet Owners
Table 2-10: Ownership of Multiple Pets of a Single Type, 2011 (percent and number of U.S. households who keep pets of a given type)
Ownership of Multiple Dogs Is on the Rise
Table 2-11: Ownership of Multiple Pets of a Single Type, 2007 vs. 2011 (percent of U.S. households who keep pets of a given type)

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Dog Population and Dog Owner Trends

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