Bharat Book Bureau

India Private Labels Apparels & Accessories Market Forecast & Opportunities 2017

Private labels when initially launched were considered to be cheap dupes of national brands, but the impotents in the quality of product brought in by the retailers have made considerable changes.

Although food & beverages dominate the retail industry in India, apparels & accessories dominate the private label market in India. The private label brands in apparels & accessories offer maximum margin to the retailers, up to 40 percent in some cases. Organized retail is accepted in a better way in comparison to the past. Shopping through modern retail outlets is not considered luxury anymore. The changing lifestyle, improved standards of living and increased population of working women in the country are changing the shopping preferences.

According to ‘India Private Labels Apparels& Accessories Market Forecast & Opportunities, 2017’, the apparel & accessories segment is further expected to grow. The consumers have accepted private labels well in the apparel & accessories market as they increase the number of options to choose from. The introduction of private label products in the apparel segment has increased the customer base for organized retailing by attracting people afraid of the high price tags of the branded products.

The apparels & accessories market in private label is dominated by women wear as women have been observed to be less brand- conscious and more experimental. Retailers are increasing their focus on the kids wear segment as well.

‘India Private Labels Apparels & Accessories Market Forecast & Opportunities, 2017’ discusses the following aspects related to private labels expansion in Indian market:

• India Private Labels Market Size & Forecast
• Apparels & Accessories Private Label Market Size & Growth
• Apparels & Accessories Private Label Market Share & Penetration
• Market Trends & Developments
• Competitive Landscape

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