May 16, 2012
“Global Food and Beverage Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in Food and Beverage Industry ” is a new report by Canadean that analyzes how global food and beverage industry companies’ media spending, marketing, sales strategies and practices, and business planning, are set to change in 2012–2013. This report provides the current size of the marketing and advertising budgets of global food and beverage suppliers and how spending by suppliers will change, providing insight into global marketing behaviour. In addition, the report also identifies future growth of buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size.”
Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of 210 leading global food and beverage industry executives. The report provides data and analysis on global food and beverage industry suppliers’ media spending, marketing and sales strategies, and practices and business planning within the global food and beverage industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global food and beverage industry. The report also identifies suppliers’ future growth, M&A, and investment expectations.Most secondary research reports are based on general industry drivers and do not understand the industry executives’ attitude and changing behaviours, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, Canadean created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global food and beverage industry. http://www.bharatbook.com/market-research-reports/beverages-market-research-report/global-food-and-beverage-survey-2012-2013-market-trends-marketing-spend-and-sales-strategies-in-food-and-beverage-industry.html
What is the current market landscape and what is changing?
Executives from the global food and beverage industry expect increased levels of consolidation, with 46% of respondents anticipating that there will be either a ‘significant increase’ or an ‘increase’ in mergers and acquisitions (M&A) activities over the next 12 months. Industry Analysis
What are the key drivers behind recent market changes?
M&A activity is expected to increase as a result of the lack of credit availability, increasing cost pressures, new consolidation opportunities, and the weak liquidity position of many small companies. The need to manage new cost or demand pressures, repay debts, comply with procedures, reduce operational expenses, and attain economies of scale, is also expected to drive M&A activity in the global food and beverage industry.
What makes this report unique and essential to read?
“Global Food and Beverage Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in Food and Beverage Industry” is a new report by Canadean that analyzes how food and beverage industry companies’ media spend, marketing,sales strategies and practices, and business planning are set to change in 2012–2013.
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Global Food and Beverage Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies
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