“Global Packaging Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global PackagingIndustry” is a new report by Canadean that analyzes how packaging companies’ media spend, marketing and sales strategies and practices, and business planning, are set to change in 2012–2013. This report provides the current size of the marketing and advertising budgets of global packaging suppliers and how spending by suppliers will change, providing insight into global marketing behavior. In addition, the report identifies future growth of buyers and suppliers, and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size.
Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of 279leading global packagingindustry executives. The report provides data and analysis on global packagingindustry suppliers’ media spend, marketing and sales strategies, and practices and business planning within the global packagingindustry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global packagingindustry. The report also identifies suppliers’ future growth, M&A, and investment expectations.Most secondary research reports are based on general industry drivers and do not understand the industry executives’ attitude and changing behaviours, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, Canadean created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global packagingindustry. http://www.bharatbook.com/market-research-reports/packaging-market-research-report/global-packaging-survey-2012-2013-market-trends-marketing-spend-and-sales-strategies-in-the-global-packaging-industry.html
What is the current market landscape and what is changing?
Of respondents across the global packaging industry, 44% are ‘more optimistic’ about revenue growth for their company over the next 12 months than the previous 12 months. Industry Analysis
What are the key drivers behind recent market changes?
Strong growth in emerging markets such as India and China has contributed to an increase in revenue optimism. The packaging sector in India is growing considerably and is expected to increase over the next two years, due to the high demand from industry sectors such as food and beverage and pharmaceutical packaging. Moreover, the global market recovery will aid growth expectations as it will result in increased demand for packaging machinery. Additionally, the top priorities for the global packaging industry in 2012 are ‘improving operational efficiency’, ‘new products and services’, and ‘expand in current market’. Furthermore, a total of 28% of respondents from global packaging buyers, and 36% from suppliers, anticipate a minimum of 2% increase in their current workforce.
What makes this report unique and essential to read?
“Global Packaging Survey 2012–2013:Market Trends, Marketing Spend and Sales Strategies in Global Packaging Industry” is a new report by Canadean that analyzes how packagingindustry companies’ media spending, marketing, sales strategies andpractices, and business planning are set to change in 2012–2013. This report provides the current size of the marketing and advertising budgets of global packagingindustry suppliers and how spending by global packagingindustry suppliers will change, providing insight into global marketing behaviour.
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Global Packaging Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies
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