Bharat Book Bureau

The Upper Tier segment represents the biggest segment in unit sales, however greater growth is shown in the Lower Tier and Specialty Tier segments with their smaller frames and greater fuel efficiency. Rising gas prices and improved vehicle quality are driving consumers to small cars. These vehicles are no longer valued for their practicality but are being marketed more for their lifestyle component. This market picked up in 2011, when unit sales increased 12%, an increase that is expected to continue by the end of 2012. After remaining stable in 2013, this market is expected to pick up 15% in 2014. Between 2014-17, the small market is expected to grow 55.8% in unit sales.

To Know More : The US Small Car Market

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