Bharat Book Bureau

Archives for Advertising

Branded Chocolate Market in India 2012 Indian confectionery industry constitutes the largest food processing segment in India. It can be categorized into sub sectors such as sugar based confectionery, chocolate based confectionery and gums. In India, chocolates are considered as indulgence foods which find its off-takes as a result of impulse buying. However, increased disposable… » read more

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In its premiere edition, Worldwide Yellow Pages 2011: Evolution to Online reports on the state of the online yellow pages industry in 2011 with a focus on North America and Europe. But even more important than providing a clear understanding of the current market condition, this report offers exclusive perspective on how yellow pages publishers… » read more

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Mobile devices such as Smartphones & Tablets are seeing rapid adoption rate not only globally but also in India. With consumers carrying the mobile devices along for the majority of the time, it has become the most efficient medium to reach larger number of consumers with advertisements & promotions. Mobile advertising platform & technology allow… » read more

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In 2010, the advertising industry accounted for around 34.4% of the total service sector revenues and online/ digital advertising is a major part of this industry. Online advertising industry is being driven by the increasing broadband penetration, education, income, rising number of internet users as well as popularity of social networking websites. During the recent… » read more

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India offers huge business potential for online advertising industry with rising population, growing income level and changing lifestyle. With increasing number of educated people and migration to urban areas, increase adoption in internet and online advertising is being witnessed. Despite the growth, many challenges continue to plague the industry such as underdeveloped infrastructure and lack… » read more

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China is considered as one of the most exciting and challenging media markets in the world, the reason being the country’s size, diversity and complexity. In 2009, China’s advertising market performed well and in 2010, the Chinese media market profited from the Shanghai World Expo, Asian Games and economic growth. The rising number of tech… » read more

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Bharatbook added a new report on “Indian Security & Surveillance Industry” into its market report catalogue for reselling. Indian Security & Surveillance Industry India being the seventh largest and second most populated country in the world with a population of more than a billion residing in 29 states and 6 Union Territories is also the… » read more

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Paint Industry in India 2011 India has witnessed a growth in industrial and infrastructural activities. Further, growth in automotive industry is also expected to generate more demand for paints. Aided with rising disposable income and the requirement to look unique in terms of colour experimentation, the paint industry is provided with the needed impetus for… » read more

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Advertising has become one of the core functions for corporates in the current market scenario. Consumers are rapidly becoming more aware about brand differentiations which make it very important for the companies to choose the right mechanism to create the appropriate buzz for their products. Advertisements have been existent in various forms such as print,… » read more

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The Global Advertising Agents Industry Report This report is an in-depth financial evaluation of the global Advertising Agents Industry. Using the unique Plimsoll method of analysis, each of the top 1000 Global Advertising Agents is individually assessed and ranked against each other and compared to industry averages. Using the most up-to-date financial information available, the… » read more

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