Bharat Book Bureau

Archives for Advertising & Marketing

In 2010, the advertising industry accounted for around 34.4% of the total service sector revenues and online/ digital advertising is a major part of this industry. Online advertising industry is being driven by the increasing broadband penetration, education, income, rising number of internet users as well as popularity of social networking websites. During the recent… » read more

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India offers huge business potential for online advertising industry with rising population, growing income level and changing lifestyle. With increasing number of educated people and migration to urban areas, increase adoption in internet and online advertising is being witnessed. Despite the growth, many challenges continue to plague the industry such as underdeveloped infrastructure and lack… » read more

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China is considered as one of the most exciting and challenging media markets in the world, the reason being the country’s size, diversity and complexity. In 2009, China’s advertising market performed well and in 2010, the Chinese media market profited from the Shanghai World Expo, Asian Games and economic growth. The rising number of tech… » read more

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Bharatbook.com has announced the addition of a new report “Mobile Advertising Networks 2009 – 2013: Gross Media Spend and Platform Revenue” to their huge collection of market research reports. Mobile advertising networks delivered 340 billion filled and billed impressions across the globe in 2010, generating $794 million in media spend, and earning $254.3 million in… » read more

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Bharatbook.com has announced the addition of a new report “The Value Chain 2010 – 2012: CDNs, OVPs and Video Advertising Networks” to their huge collection of market research reports. The online media value chain (comprising CDNs, OVPs and Video Advertising Networks) is forecast to generate $2.3 billion in top line revenues in 2010, with 56.5%… » read more

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