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In the New Normal of economic moderation, pet industry players must walk a line between promotional pricing and product premiumization. While shoppers remain intently focused on value, numerous indicators suggest that the U.S. pet market has yet to come fully into its own. Notwithstanding the great recession, the pet product shopper base has continued to… » read more

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U.S. Pet Market Outlook 2009-2010: Surviving and Thriving in Challenging Economic Times report ( http://www.bharatbook.com/detail.asp?id=106714&rt=US-Pet-Market-Outlook-2009-2010-Surviving-and-Thriving-in-Challenging-Economic-Times.html ) assesses that During the current macroeconomic environment the much touted recession resistance of the pet industry is being put to the test like never before—and appearing to hold up as of March 2009. Whereas total U.S. retail sales rose… » read more

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