Bharat Book Bureau

Archives for Grooming

There is a growing interest towards products in the men’s grooming category. Guatemala has a history for being sexist and having a macho culture, where men taking care of themselves is typically a taboo. Although that situation still mostly prevails amongst lower-income strata of the society, men’s grooming products are increasingly accepted amongst most social… » read more

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Men’s grooming remained one of the best performing categories in beauty and personal care in 2010, with growth registering above the market average, driven by investment in terms of new product development and sustained expansion of the consumer base. Dutch men no longer need to resort to standard products within beauty and personal care, accessing… » read more

Posted by bharatbook

Male consumers in Thailand are becoming increasingly interested in appearances due to the influence of the media and social changes. While in the past, men either do not use facial care or had no problem using gender neutral facial care products, they increasingly see the need for male-specific products to address their skin care needs.… » read more

Posted by bharatbook

Although overall current value growth in men’s grooming was almost stagnant, with a negligible decline, some categories saw robust growth, such as men’s deodorants with 8% growth, and men’s skin care with 7% growth; this was due to the hot summer. On the other hand, men’s post-shave saw a decline of 11% compared with the… » read more

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Like their female counterparts, Irish male consumers are becoming more price conscious, especially given the prevailing current economic conditions. Unlike women, Irish men in the past generally shopped with specific products in mind and bought what they needed with very little consideration of alternative products or comparative costs. The current economic climate, however, has encouraged… » read more

Posted by bharatbook