Bharat Book Bureau

Archives for Hosiery

In 2010, decreasing purchasing power due to the adverse economic scenario forced local consumers to switch to economy products. Premium and super premium brands registered decreasing demand as consumers started purchasing cheaper products. As a result, retailers increased their product portfolios of economy and standard brands. This consumer behaviour benefited hosiery in sales volume, helping… » read more

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Hosiery sales declined in both volume and current value terms in 2010 as more people wore jeans, trouser suits and dressed down at work. For women, soaring sales of leggings stole potential sales away from the hosiery category. Many British women, particularly the younger demographic, chose to layer with leggings instead of tights. However, within… » read more

Posted by bharatbook