Engaging KOLs: new thinking on thought leader development
April 27, 2012
Engaging KOLs: new thinking on thought leader development Key opinion leaders (KOLs) play a vital role in the effective development and marketing of drugs and medical devices. However, restrictions are increasingly being imposed on the ways in which Medical Science Liaisons (MSLs) and sales reps can access and engage with physicians. Pharma must ensure that… » read more
Posted by bharatbook